Identify Keurigs business-level strategy. Has the companys business-level strategy been successful?

Read Case 8 Keurig: From David to Goliath: The Challenge of Gaining and Maintaining Marketplace Leadership starting on page C-87 and analyze the case by addressing the questions below:
Identify Keurigs business-level strategy. Has the companys business-level strategy been successful?
How does Keurigs strategy stand up against competitive rivalry in the industry?
Review the important elements of Keurigs external and internal environments. Outline key factors in the SWOT analysis.
Weigh the challenges confronting Keurig. What are the greatest risks for Keurig? What recommendations can be made to support Keurigs growth and profitability objectives?

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