How would you make the most of this opportunity without improperly using the March Madness marks?
How would you make the most of this opportunity without improperly using the March Madness marks?
March Madness Review the information in Chapter 10 about March Madness, as well as the information in the linked articles below. Imagine you are a retail seller of sports merchandise and the NCAA March Madness tournament is coming to your town. You want to capitalize on this by selling shirts, hats, and other souvenirs. How would you make the most of this opportunity without improperly using the March Madness marks? Submit a response with some creative marketing ideas that do not infringe on the NCAA’s rights to this name.
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