Identify an example of hyper-consumption or over-consumption which is linked to an individual, community or environmental issue to address in the essay.
1. Identify an example of hyper-consumption or over-consumption which is linked to an individual, community or environmental issue to address in the essay. 2. Conduct scholarly and industry/brand research to explain why the identified issue is problematic from an ethics and consumption sustainability viewpoint. Consider your responses using the Deontological and Consequentialist perspectives. 3. Then, using theory, examine how the use of social media (e.g., influencers, content marketing etc) exacerbates or alleviates the issue that you have identified. 4. Finally, develop a series of recommendations that can be implemented to address your chosen consumption challenge.