Do consumers take into account CSR when they intend to purchase product?
all detail is given in file (I’ve attached only 1 flie) research questions- Do consumers take into account CSR when they intend to purchase product? Research aims-The research purpose is to determine the effect of CSR on consumers purchase intention. Hypotheses H1: Perceived CSR leads to positive purchase intention. H2: Trust of CSR is positively related to purchase intention. H3: Awareness of CSR has a positive effect on purchase intention.
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