The Nature of Competitive Advantage: Innovation and Global Reach
1. Many companies announce in their corporate communications: Our people are our greatest resource. In terms of the criteria listed in Figure 3.5 (from textbook), can employees be considered of the utmost strategic importance?
2. The company Apple has been highly successful in dominating the market for touch-screen tablet computers with its iPad product. Can Apple sustain its leadership in this market? If so, how?
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