Research papers are an excellent way to develop the written and verbal communication skills essential to the study and practice of design.

Advertising and Graphic Design
[Instruction] Research papers are an excellent way to develop the written and verbal communication skills essential to the study and practice of design. Students will undertake a focused study of an assigned topic in graphic design that expands upon what is covered in this course. Everyone will be assigned a topic that will be used for the individual paper. You will research and write an individual paper with four to five pages of text, a bibliography, and a minimum of two captioned images on separate pages. The Individual Papers will present a clear thesis statement; well-structured discussions supported by relevant examples and facts from readings, lecture and independent research; and a strong summary conclusion. Following course emphases, you are also asked to research and address political, cultural and/or social context(s) surrounding production and reception of your assigned topic. Consider these papers as highly polished versions of an exam essay and use examples as needed to emphasize or clarify your point(s). Include these five standard points in you paper: 1.) Who or what are you writing about? Use the Introduction of your paper to introduce and explain your assigned topic. An introduction should provide a good general sense of your topic, its importance, and an indication of what the paper will cover. 2.) Discuss three specific examples of graphic design associated with your topic. Support your discussion with concise descriptions (one to two sentences). Include captioned illustrations of at least two examples. Standard format is to set each captioned illustration on a separate page at end of paper. Use this standard caption format: Fig. 1: Designer Name, Title of Work, date, medium, location/country of origin. Include client information if available. 3.) Why do the examples of graphic design look the way they do? Can connections be drawn between the design and a specific approach, technology, theoretical intent, or innovation of its designer? Consider tyle, typography, how produced and consumed, and other factors in answering questions. 4.) What is or was the context of the design? What social, technological, ideological and/or other factors contributed to the ideation and production of the graphic design? What factors helped contribute to the successful reception of the design? Are there any writing, reviews, manifestoes or other announcements helped promote or formalize the style of intent of the design or its maker? 5.) Conclude with a discussion of your topic’s real or potential influence in the field of graphic design. Do the featured designs fit into a larger design trend and/or philosophy? Does the designer or style represent the vanguard of a new approach to design? [Bibliography] Using Chicago Style citation formats, list three scholarly resources you will use in writing your individual paper. Use King Library Articles & Databases to research legitimate sources such as scholarly books, academic journal articles, and major newspaper coverage and interviews. Recommeded databases include WorldCat, Academic Search Complete, LEXIS/NEXIS, and JSTOR. Remember that all use of outside sources must be accompanied by a Chicago Style in-text source citation. Use of invalid Internet sites such as blogs or Wikipedia will result in a grade of “0.” [Introduction] The purpose of graphic design used in advertising is to make profit. I will be focusing on the products of razor and two companies for each product to analyze how women and men are targeted differently. Often times advertisements sell fantasy of individuals, ideal social life and partner. Gillette razor and Venus razor target women and men different by portraying the traditional norm of femininity and masculinity and further enforcing genderism through sexualizing both male and female.