Describe the overall tone of each type of ad. What emotion is the ad trying to arouse?

Social Psychology: Emotions And Marketing4

Emotions can be powerful motivators. Advertisers know this and appeal to our emotions—especially fear—in advertising messages as a tactic to motivate their target audience into behaving in a certain way.

For this assignment, find and view three types of advertising messages:

•Political advertising.

•Public health advertising.

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In addition, look for scholarly research articles that examine how advertising appeals to our emotions, particularly our fears.

After watching the ads and conducting research, complete the following:

•Describe the overall tone of each type of ad. What emotion is the ad trying to arouse?

•Describe the behavior the ad is seeking to encourage.

•Apply one theory or concept to explain why appealing to emotions such as fear can be highly effective.

•Explain the social conditions that foster fearfulness.

•Explain how individual perceptions and experiences perpetuate fearfulness.

Assignment requirements:

•Your completed assignment should be 3–4 pages in length, excluding title page and reference page.

•Use references from at least two scholarly resources.

Social Psychology: Emotions And Marketing4