In the described case studies show the innovative ideas that are put in place individuals and organizations sometimes non-profit

In the described case studies show the innovative ideas that are put in place individuals and organizations sometimes non-profit
The reverse innovation projects which define an industry that is bridging the gap between the rich and the poor. The medical industry is described in the provided cases. This is the industry that makes millions of dollars annually due to the wide range of medical needs. Everyone needs medical attention from those very rich and able to afford the expensive medical services to those who are poor stricken and require medication too. In the described case studies show the innovative ideas that are put in place individuals and organizations sometimes non-profit organizations to enable the poor people get medical care at a cost and price they can be able to afford. It is the healthcare industry in America being discussed in these case studies (Kenney, 2013).