Conceptual Frameworks in Strategy Development
Conceptual Frameworks in Strategy Development
This paper is about the strategic framework of two hospitality/ tourism business. Firm with traditional approach vs New, established emerging firm/ approach Example: 1.Luxury eco hotel (Whitepods) in switzerland vs Traditional five star hotel 2. New keyless check in for hotel room vs traditional lobby check in 3. Voice activated hotel room (Aloft by starwood hotel) vs traditional hotel room *Choose one* In the assessment, aspects that need to be discussed include: 1. Current strategy 2. Internal situation (e.g., use of resources and capabilities, competitive advantage) 3. Current state of the industry (e.g., the most likely threats and opportunities) 4. External environment (e.g., consider the likely impact of the key threats and opportunities in the external environment) Full assessment document will be uploaded. If you need any extra info please contact me
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