Analyse how the macro environment factors affecting the industries micro environment and competitive landscape of the industry.
Macro and Micro environmental Analysis for Halliburton
The course work should be as below:- Start with Introduction about the company , then main area which is literature review & followed by critical analysis and end with the conclusion. For example in literature review , i would you to focus in safety so in this case if the company puts their focus in safety so there business will grow with the high productivity. For critical analysis : 1- Critically analyse to identify the key drivers of change in macro environment. 2- Analyse how the macro environment factors affecting the industries micro environment and competitive landscape of the industry.