Assignment 5: Capstone
Due Week 10 and worth 400 points
Select a publicly traded corporation from the list below which you have not already submitted a paper on previously:
GE Healthcare, GE Aviation, GE Power, Exxon, Ikea, HomeGoods, Barclay’s, Altria, Aramark, Johnson Controls, USAA
Research the corporation on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University’s online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
Write an eight to ten (8-10) page paper in which you:
1. Determine the impact of the company’s mission, vision, and primary stakeholders on its overall success.
2. Analyze the five (5) forces of competition to determine how they impact the company.
3. Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.
4. Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.
5. Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.
6. Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders.
7. Select two (2) corporate governance mechanisms used by this corporation and evaluate how effective they are at controlling managerial actions.
8. Evaluate the effectiveness of leadership within this corporation and make at least one (1) recommendation for improvement.
9. Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response.
10. Use at least five (5) quality references. Note: Wikipedia and other Websites do not quality as academic resources.