ANALYZING AN EXCERPT OF DIGITAL COMMUNICATION FROM A CELEBRITY ACCOUNT, CORPORATE ACCOUNT, OR ONLINE ADVERTISEMENT THAT RELATES TO “HEALTH”.

ANALYZING AN EXCERPT OF DIGITAL COMMUNICATION FROM A CELEBRITY ACCOUNT, CORPORATE ACCOUNT, OR ONLINE ADVERTISEMENT THAT RELATES TO “HEALTH”.
June 22, 2019 Off All,

Description

n this 3-page assignment you are expected to select a Primary Source that fits the course theme and analyze it within the context of an on-going academic conversation. The Primary Source should be an excerpt of digital communication from a celebrity account, corporate account, or online advertisement that relates to “health”. This assignment must include one scholarly source you find on your own as well as a working thesis that your analysis supports. Special attention should be given to constructing a clear thesis statement, and you must argue for it using evidence found in your primary source. Additionally, your research should come from scholarly, peer-reviewed sources and it should be applied to either support your thesis statement or otherwise contribute to the academic conversation other scholars are having about Health and Medicine advertising, online communication, or other related issues you find compelling about your chosen source. Keep in mind that this a rhetorical analysis; just as the Preliminary Analysis was geared toward identifying and analyzing the unique rhetorical appeals in your source, this assignment will depend on your ability to achieve a depth of analysis through a similar attention to detail. Exemplar papers will include relevant research, a strong working thesis statement, detailed analysis, and a cohesive argument. Rather than seeking a wide variety of examples to support your claims, deeper analyses of your sources will be rewarded (think Fairclough here).