Aqualisa Quartz: Simply a Better Shower

Paper should be no longer than two pages, single spaced with 12 point type size. Font MUST be Verdana.This paper should be done in question and answer format!1. What is the Quartz value proposition to plumbers? To consumers? (These should be both QUANTITATIVE AND QUALITATIVE answers. For instance, in the case of consumers, what would be the value to them- both QUANTITATIVE AND QUALITATIVE- if they were to purchase the new Aqualisa Quartz versus the old Aqualisa product?)2. Why is the quartz shower not selling?3. Aqualisa currently has three brands: Aqualisa, Gainsborough and ShowerMax. What is the rationale behind the multiple brand strategy? Does it make sense?4. What should Rawlinson do to generate sales momentum for the Quartz product? Should he change his marketing strategy to target consumers directly, target the DIY market or target developers? Why?NOTE*** Please read the case and answer the questions DIRECTLY. Do not provide any summary of the case. Just answer each of the 4 questions, roughly 1/2 page each. Also, the reader wants to see your OWN analysis of the case when answering each question. Be thorough, thoughtful, and answer each part of the question that is asked.NOTE*** I have attached 5 pictures of ANSWERS to the case study from a previous time. You can use these to help craft your answers to each question. Your answers should be in your own words but if you use some of the photos, just please re-word anything you use so it’s not plagiarised!Also, do not use outside sourcing. The only source you need is the case.If you reference the exhibits in the case, please make sure to screenshot the one you used and attached to a 3rd page for exhibits please!

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