Already took the VALS survey and received these results: Primary Type: Experiencers -Members of this group typically: -Want everything -Are first in and first out of trend adoption -Go against the current mainstream -Are up on the latest fashions -Love physical activity (are sensation seeking) -See themselves as very sociable -Believe that friends are extremely important -Are spontaneous -Have a heightened sense of visual stimulation Secondary Type: Innovators -Members of this group typically: -Are always taking in information (antennas up) -Are confident enough to experiment -Make the highest number of financial transactions -Are skeptical about advertising -Have international exposure -Are future oriented -Are self-directed consumers -Believe science and R&D are credible -Are most receptive to new ideas and technologies -Enjoy the challenge of problem solving -Have the widest variety of interests and activities. The US VALS Framework Your primary VALS type means that you are most like the Experiencers consumer group. Your secondary typethe group you are next most likeis Innovators. Your primary VALS type represents your dominant approach to life. The secondary type represents a particular emphasis on the dominant approach. How well do you think the VALS survey measured your consumer type? Do you think its a valid measure of how peoples lifestyle is related to purchases? Can you think of a time when you thought a company did a good job of marketing a product to you?