Chinese traditional culture and its cultural luxury marketing: Winning
Full title: Chinese traditional culture and its cultural luxury marketing: Winning strategies for Foreign luxury brands to penetrate the Chinese luxury market with particular focus on intercultural specificities: Winning strategies for Foreign luxury brands to penetrate the Chinese luxury market with particular focus on intercultural specificities Times New Roman 12 (or equivalent) with 1.5 line spacing and 2.5cm margins. Chapter 5. Conclusions, Limitation and Future Research 5.1 Conclusion 3 pages 5.2 Limitation of the study 1 page 5.3 Future research 1 page