Discuss the purpose and importance of financial ratios and financial analysis.

“LastnameFirstinitial-FINC300-8″Assignment InstructionsTopic: Discuss the purpose and importance of financial ratios and financial analysis. What are the limitations of financial ratio analysis? If we divided the users of financial ratios, such as short-term lenders, long-term lenders, and stockholders, which ratios would each prefer and why? Provide examples.The writing assignment will demonstrate writing across the curriculum by responding to the following topic in a 750 – 1250 words (5 pages of content/body) paper. Your paper must integrate at least three external references. Your paper must be formatted according to APA 6th edition. Save your document as “LastnameFirstinitial-FINC300-8”. Submit your paper by Day 7 (Sunday), 11:55 pm ET.Note that your attached paper will automatically be submitted to Turnitin, and an Originality Report should be sent back to the classroom within around 15 minutes. The Originality report does not actually recommend changes. It does point out where you may need to add a citation or quotation marks (if not already cited). Once you use it a few times, you will appreciate this tool, as it will assist you in improving quality and content, as well as avoid plagiarism. Your goal is to keep direct quotations to a minimum and to make sure that you do not just cut and paste material. Ensure that all your references are cited. A report with a similarity index less than 25% is acceptable for undergraduate level work.Your paper will be evaluated according to the Writing Assignment Grading Rubric shown below. To maximize your grade, be sure to use the proper organization (intro, body, conclusion) and follow APA style. Your paper should have a title page and reference page, but you do not need an abstract for this assignment. See the PowerPoint presentation attached for APA assistance.GuidelinesWriting Assignment RequirementsContent (60%)Response demonstrate a clear understanding of the key elements of assignment questions.Responses thoroughly cover the elements in a substantive manner.Response demonstrates critical thinking and analysis.Content is complete and accurate.Introduction and conclusion provides adequate information on the given topic.Organization (20%)Paper structure is clear and easy to follow.Ideas flow in a logical sequence.Introduction provides a sound introduction to the topic and previews major points.Paragraph transitions are logical and support the flow of thought throughout the paper.The conclusion thoroughly reviews the major points.Writing Style,Grammar, APA Format (20%)Sentences are well constructed, complete, clear, and concise.Words used are specific and unambiguous.The tone is appropriate to the content and assignment.Grammar, spelling and punctuation are correct.APA guidelines (6th edition) are followed, such as title page, headers, citations, references, etc.Effective use of aids, such as sections, summaries, table of contents, indices, and appendices (if appropriate)