From exclusion to inclusion: An examination of marketing techniques that influence millennials’ perceptions as to whether or not a brand is inclusive

Lit review to include marketing techniques theories and studies used on millennial’s and the psychology behind their like-ability or dislike towards a certain brand, product or service based on the marketing techniques. I would like the format of the text to be English Harvard style and if this lit review is brilliant, detailed and thorough then i will most likely order more sections for my dissertation. Please stick to the word limit of 1375. I have also attached a lit review guidance doc, this should help with the layout and context of the text and writing style. If you have any questions please do ask, it should be an interesting and fun topic to look into!

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