How Companies Can Get Smart About Raising Prices. ?

https://student.ashford.edu/secure/student/StuPortal.aspx Read this weeks required article: How Companies Can Get Smart About Raising Prices. ? Ailawadi, K. L. (2013, Jul 21). How companies can get smart about raising prices; marketers too often do precisely the wrong things, alienating customers and getting little return. Here’s how they can do it right. Wall Street Journal (Online). Retrieved from the ProQuest database. In a three- to four-page paper (not including the title and reference pages): Retrieved from the ProQuest database. Explain how to successfully get customers to pay more for your products. Reference the article in support of your response. Explain how a specific pricing strategy will allow you to raise the price on your product successfully. The paper Must be three to four double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.). Must include a separate title page with the following: o Title of paper o Students name o Course name and number o Instructors name o Date submitted Must use at least three scholarly sources from the Ashford University Library, one of which must be peer reviewed, in addition to the textbook.–> Finch, J. (2012). Managerial marketing [Electronic version]. Retrieved from https://ashford.content.edu Must document all sources in APA style as outlined in the Ashford Writing Center. Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center. Carefully review the Grading Rubric (Links to an external site.) for the criteria that will be used to evaluate your assignment.