How do social media influence consumer behavior in this digital era?

How do social media influence consumer behavior in this digital era?
Each student is expected to submit an individual assignment based on his/her answering the following questions: 1.How do social media influence consumer behavior in this digital era? In doing this assignment, students are expected to read through the chosen question very carefully to make sure that they fully understand it. In answering the chosen question, they are expected to look for information from various sources (e.g., library books, articles, and newspaper clipping, the Internet) to formulate their own arguments. They are also encouraged to cite some relevant real-life examples to further substantiate their arguments. Since the assignment is, among others, aimed at brushing up their analytical and critical thinking, students should note that the rationale behind their answers is far more important than their answers per se. As a general guideline, the assignment should include the following essential parts: (1) Brief Introduction/Background; (2) Analysis and Arguments; (3) Major Conclusions; and (4) References. The following link provides good guidance for how to cite references: http://www.tandf.co.uk/journals/authors/style/reference/tf_APA.pdf Please submit the assignment electronically through Blackboard as a Word file by no later than 5pm on April 21, 2019. The word limit is 1,300-1,600 words, all inclusive. Moreover, as the Faculty of Business requires, students need to submit their own assignment to Turnitin, a plagiarism prevention software built on Blackboard, and to generate an Originality Report (a similarity index of less than 20% is regarded as acceptable). They are required to provide a copy of the Report when handing in their essay. Failure to comply with all the foregoing requirements will significantly and adversely affect your grade.