How should VF Brands structure its supply chain to maximize its competitive advantage?
CASE STUDY: “VF Brands: Global Supply Chain Strategy” I’ll upload the case file. Things to consider: Consider how outsourcing and vertical integration differ in the types of control and flexibility available to a firm. Then, evaluate what type of supply chain would best fit the product lines offered by VF Brands (Heritage Brands & Lifestyle Brands). Is the current operations strategy aligned with the competitive priorities of each product/brand? What is the underlying rationale for the Third Way? Is it focused on reducing costs? Reducing inventory? Increasing responsiveness? How should VF Brands structure its supply chain to maximize its competitive advantage? Which products should be sourced using the Third Way and which should be manufactured in-house or through traditional outsourcing? Why?
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