How will you motivate the intended audience to perform or adopt the given behavior?
HIV Social marketing in public health involves the application of commercial marketing techniques to the planning and evaluation of behavior change interventions. Social marketing is also a planning framework that can be applied to health communication, stressing the importance of the four “Ps” (product, price, place, and promotion). 5. Promotion: How will the message be conveyed? How will you motivate the intended audience to perform or adopt the given behavior?
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