How would you describe the relationship between the buyer, Trip Trap, and Trip Trap’s supplier in this case?
Your task this week – Read the case: Trip Trap 1. How would you describe the relationship between the buyer, Trip Trap, and Trip Trap’s supplier in this case? Is Trip Trap in a powerful position with its Thai suppliers? Do buyer and suppliers have a cooperative relationship; is it an alliance? 2. What are the strengths and weaknesses of Trip Trap’s sustainability approach in Thailand? 3. What should Lindekilde propose as a plan of action toward further developing sustainability in Trip Trap’s supplier factories ?
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