Identify an Australian-based company, government department or Not-For-Profit/charitable organisation that you are interested in and conduct a message strategy analysis.

make sure you follow the brief and it is a AU business Assessment Brief: [Message Strategy] Instructions: Identify an Australian-based company, government department or Not-For-Profit/charitable organisation that you are interested in and conduct a message strategy analysis. Collect a selection of written, online or hardcopy public relations materials produced by the organisation. This may include; media releases, backgrounders, fact sheets, feature articles, official company newsletters, blog posts, social media forum posts, web site copy or written public speeches. Analyse the materials gathered to assess: 1. Whether a clear corporate message is evident 2. How each piece of material contributes to the overall creation of the public relations strategy of this organisation. Present your analysis in report format including at least 3 supporting academic references.

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