Imagine you are an executive at the relevant company. You have decided to take this idea to the next level by producing a comprehensive business plan to present to senior management and potential investors in order to convince them to back the project

Imagine you are an executive at the relevant company. You have decided to take this idea to the next level by producing a comprehensive business plan to present to senior management and potential investors in order to convince them to back the project. Your plan should focus on key elements of marketing and strategy,such as branding, customer base, existing resources and capabilities, pricing, and other factors that could affect the projects success

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