In this exercise, your assignment is to find one clear example of a company who has deployed an innovative new IT capability to help drive their business strategy.

IT -Aligning IT and Business Strategy
weve emphasized the importance of strategic alignment for companies to get value from IT. One good example of this is Walmart whose heavy investments in supply chain and logistics IT help drive their low cost business strategy. Another is Harrahs who invested heavily in business analytics capabilities to help drive their customer loyalty strategy. In this exercise, your assignment is to find one clear example of a company who has deployed an innovative new IT capability to help drive their business strategy. Your write up should the following key elements: 1) a brief description of the company and what it does; 2) a brief description of the actual technology being used; 3) a description of how the technology innovation is helping to drive business strategy or key business ‘levers’ for success; and 4) citation for where you found your information.