In what ways do these factors affect you more so than any other previous cohort.
Most of you in this class probably belong to Generation Y (those born between 1986 – 2002). It’s a generation that’s also referred to as Millennials or Echo Boomers. There are 3 major factors that shape your experience: the economy, globalization, and social media. In what ways do these factors affect you more so than any other previous cohort.What else makes Generation Y unique and what are some product categories that will interest you. What type of marketing communications will reach the most of Gen Y consumers effectively?Please post an essay of at least 500 words with one or more outside sources cited
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