Is this a merger of companies that offer substitutable products, or complementary products?
Is this a merger of companies that offer substitutable products, or complementary products?
We recently learned about the merger of Time Warner (a predominately content company) and AT&T (delivery of content). Is this a merger of companies that offer substitutable products, or complementary products? What does Chapter 12 tell you about the likely price effect of this merger based on the substitutability or complementarity of products? Do these companies individually practice discrimination direct or indirect price discrimination? Provide examples and explain the nature of price discrimination? What new pricing strategy can these two companies practice following the merger? CHAPTER 12 WILL BE UPLOADED RUBRIC – Identify/demonstrate/analyze/evalaute and understanding of the main issue or problem. -present insightful and thorough investigation of all identified issues and problems. -evaluate effective solutions/strategies- support potential solutions with arguments; present a balanced and critical view. –