Perform a high-level SWOT analysis of your current place of employment (or a healthcare organization with which you are very familiar). In a well-written paper, describe the Strengths, Weaknesses, Opportunities, and Threats of the organization. You may include a matrix to visualize the SWOT analysis in lieu of writing your analysis. Compose three to four goals for the organization that can be used for strategic planning and organizational development., competencies and competitive advantages. The brand as strategic asset of the organization. Revista De Management Comparat International, 15(1), 6977. MedStar Health. (2015). Community health needs assessment. Retrieved from https://ct1.medstarhealth.org/content/uploads/sites/16/2014/08/MedStar_CHNA_2015_FINAL.pdf Jarret, M. P. (2017). Success factors for strategic change initiatives: A qualitative study of healthcare administrators’ perspectives. Journal of Healthcare Management / American College of Healthcare Executives, 62(2), 88-92. https://proxygw.wrlc.org/login?url=https://search.proquest.com/docview/1494575986?accountid=11243&rfr_id=info%3Axri%2Fsid%3Aprimo National Association of County & City Health Officials (NACCHO). (2015). Community health assessment and improvement planning. Retrieved from https://www.naccho.org/topics/infrastructure/CHAIP/index.cfm Placido, N. & Cecil, D. (2014). Implementing best practices for needs assessment and strategic planning systems: Social work and faith-based organization collaborationA case study. Social Work & Christianity, 41(1), 7994. Providence Health & Services. (2015). Creating healthier communities, together. Retrieved from https://www2.providence.org/phs/Pages/default.aspx Sair, S. A., & Shoaib, M. (2014). Measuring the effectiveness of brand positioning strategies perceived by consumers. Science International, 26(1), 353361. Strebinger, A. (2014). Rethinking brand architecture: A study on industry, company- and product-level drivers of branding strategy. European Journal of Marketing, 48(9/10), 17821804. U.S. Department of Health and Human Services. (2014). About healthy people. Healthy People 2020. Retrieved from https://www.healthypeople.gov/2020/About-Healthy-People Zuckerman, A. M. (2014). Successful strategic planning for a reformed delivery system. Journal of Healthcare Management, 59(3), 16872. https://proxygw.wrlc.org/login?url=https://search.proquest.com/docview/1534474258?OpenUrlRefId=info:xri/sid:primo&accountid=11243 Sadeghifar, J., Jafari, M., Tofighi, S., Ravaghi, H., & Maleki, M. R. (2014). Strategic planning, implementation, and evaluation processes in hospital systems: A survey from Iran. Global Journal of Health Science, 7(2), 5665. https://proxygw.wrlc.org/login?url=https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4796533/ Zhao, S. (2014). Analyzing and evaluating critically Tescos current operations management. Journal of Management and Sustainability, 4(4), 184187.