Select an Organization Begin by selecting an organization whose competitive position you are interested in analyzing.
Select an Organization Begin by selecting an organization whose competitive position you are interested in analyzing. You may select any organization–public, private, nonprofit–whose data you can access. Publicly traded companies (such as Pfizer, ING Direct, Verizon, Monsanto, Nestle SA, and Anthem) and nonprofits (such as charity:water, girls inc., kiva, The Salvation Army, and The Michael J. Fox Foundation) post annual reports and other information online. Private companies, such as a firm you currently work for, may share data provided that you mask information to preserve confidentiality, or you may be able to find some information about them online. Pacing Guide Module 1: SWOT Analysis, Competitor Analysis, and Environmental Analysis Module 2: Five Forces Analysis Module 3: Capabilities Analysis Module 4: Strategy Map; final written reports
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