What are the issues that lead to the conflict?

The work of BCOM 475 Week 2 Discussion Questions includes the next points:
DQ1: What are the key components of persuasive communication? How does Abraham Maslows Hierarchy of Human Needs affect persuasion? Provide an example of how you might use persuasion to change a behavior in the workplace. What strategies did you use in the persuasion? Why might you use these strategies?
DQ2: What is conflict? What are five styles of conflict management? Review the Hayward Healthcare Systems case study in Ch. 11 of Management Conflict. What are the issues that lead to the conflict? What strategy could be devised to deal with the conflict? How does the situation described in the case shape your strategy?

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