You have been employed as a project consultant by MacDonalds to advise them on the causes/reasons of the decline in their sales in countries outside Europe

An individual Case Study Analysis on a contemporary global organisation (MC DONALDS). Introduction: There is a growing concern about the dip in MacDonalds profits in some continents for example Africa, Asia, Middle East compared to Europe. Over the last 3 years it has been noticed that the sales figures seem to have declined due unknown reasons. As a project consultant, you have tasked to spend the next six months reviewing this issue and put forward recommendations to over these problems. Completion of this assignment will address the following learning outcomes: – Compare the challenges facing operations and project managers operating in increasingly complex global markets for goods and services within Operational and Business Strategy. – Evaluate the component stages of a project and its lifecycle and the role it plays in operations management – Compare the challenges facing operations and project managers operating in increasingly complex global markets for goods and services Details of the Task: McDonalds profit dip In your role: 1.You have been employed as a project consultant by MacDonalds to advise them on the causes/reasons of the decline in their sales in countries outside Europe. Please note you are to advise the challenges that are being faced in the operating markets. 2.Identify and analyse the new operational management roles that will be needed in resolving the issues raised. 3.a). Outline the strategy to be adopted to ensure that MacDonalds sales figures increase. (NB: Use relevant theoretical and conceptual models to support your analyses). b). Develop a project plan for MacDonalds to turn around the business from its current state by providing specific timeless and activities (NB: You can use a Gantt chart or Ms Project). Attached you have all the course slideshows.

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