Event Marketing Campaign Analysis Situational Analysis Event Overview & Brief History Define the business objective of the event?
Event Marketing Campaign Analysis Situational Analysis Event Overview & Brief History Define the business objective of the event? This should be quantifiable and often relates to financial objectives. Who is the event organizer? Describe the organization(s) that put on the event. How does this event help them achieve their business goals? Who is/are the Target Market(s)? Be specific and develop a consumer profile (demographic and psychographic information) Who are their top 3 competitors? What macro environmental factors impact this event? Describe how the following factors impact this event. Competitive forces Economic factors Political factors (legislation and legal considerations) Natural factors (weather) Demographic factors Cultural factors Technology Current Marketing Strategy – define their strategy Describe their Tactical implementation: Showcase promotional materials used in the campaign (ie. Print ads, commercials, website, social media, mobile, guerrilla marketing, etc. Provide links for digital or video examples.) Summary of results. Provide data on revenue, attendance, media value/ROI, etc. to show growth or decline. Rationale Do you think this was/is an effective promotion? Why or why not? Develop a Recommendation – What would you do differently? What strategies would you recommend to help them grow and gain market share? Submission Details: A robust and detailed essay (10 pages or less please) is preferred for this assignment. Be sure to include a reference page with all source citations in APA format. Turnitin is turned on for this assignment. You can also use all internet sources.