write a (Reflection) on Social Media Communications & PR Program that I took at International Schools of Communication (ISOC) in Dubai, UAE.

REFLECTION ON SOCIAL MEDIA COMMUNICATIONS & PR PROGRAM AT ISOC
October 30, 2019 Off All,

Reflection on Social Media Communications & PR Program at ISOC

The purpose of this paper is to write a (Reflection) on Social Media Communications & PR Program that I took at International Schools of Communication (ISOC) in Dubai, UAE. This five-day social media training program is a five-day social media training master-class on how to boost business and reputation with online engagement. It covered the full spectrum of concepts and techniques for strategic communication in social media. I learned how to create a rigorous online strategy, engage effectively on Facebook, Twitter and YouTube, provoke multimedia buzz, optimise online space for search, and excel in digital crisis communications. Day 1: Social media strategy for communications and PR Days 2-3: Social media management for communications and PR Day 4: Reputation management in social media Day 5: Crisis management in social media This training course helped me develop strategic approaches and apply sophisticated techniques in digital marketing strategies. In fact, it is a practical guide to evaluating social media world and crafting a strategy to engage in communication through online channels. As it also covered the following: 1- How to engage strategically with stakeholders on the key social media platforms. 2- How to shape perceptions and conversations using monitoring, search and content strategies. 3- The preparation and deployment of online communication strategies to defend and repair brand’s reputation in online social media in the event of a crisis. As a communication specialist, I’m involved in marketing strategies and tactics for engagement with online social media on behalf of my organisation. However, I attended this course to gain knowledge in Communication & PR and become more successful in my career. After this course, I’m able to: 1- Apply the principles and mechanisms of online PR and communications to create an online communication strategy for my organisation 2- Engage stakeholders and execute powerful campaigns on Facebook, the dominant online social media platform 3- Create and manage a YouTube channel as a hub for video blogging, podcasting and multimedia outreach 4- Optimise online output for discovery in Google searches using the science of Search Engine Optimisation (SEO) 5- Use Twitter and micro-blogging for intelligence, outreach, engagement and crisis communication